privacy policy

This statement sets out Baby Essentials policies relating to your personal information.

Please note that separate policies apply to the use of sites that are available through Baby Essentials but are not operated by Baby Essentials directlyYour personal information is important to us

  1. Baby Essentials is committed to the best-practice privacy standards
  2. Collecting information about you
  3. Our use of cookies
  4. Using and disclosing your personal information
  5. "Spam" (promotional email)
  6. Storage and security of your personal information
  7. Baby Essentials and links to other websites
  8. What to do if you have a problem or question
  9. Future changes
  10. Further information on privacy

1. Your personal information is important to us

Baby Essentials recognises that your privacy is very important to you and that you have a right to control your personal information. We know that providing personal information is an act of trust and we take that seriously. Unless you give us explicit consent to act otherwise, the following policies will govern how Baby Essentials handles your personal information and safeguards your privacy.

2. Baby Essentials is committed to the best-practice privacy standards

Baby Essentials is committed to protecting your personal information and giving you choice in who can use your personal information and how it can be used. We believe that our privacy policy represents industry best practice.

Baby Essentials is committed to complying with the voluntary National Principles for the Fair Handling of Personal Information developed by the Australian Federal Privacy Commissioner in 1998 [see the Australian Privacy Commissioner's website]. Baby Essentials will comply with any laws introduced to strengthen protections for consumers' privacy.

3. Collecting information about you

Baby Essentials will not collect or monitor any personal information about you without your consent unless we believe it is necessary:

  • Because it is required by law.
  • To provide you with a service which you have requested.
  • To implement our terms of service.
  • To protect the rights or property of Baby Essentials, any Baby Essentials user, or any member of the public.

You may provide Baby Essentials with information directly, such as through subscribing to email lists or identifying yourself when using particular services. The amount of information we collect about you depends on how you use the website.

The only personal information we collect is what you tell us about yourself, for example by subscribing to mailing lists, and entering competitions.

Baby Essentials uses cookies to help maximise your enjoyment and ease of shopping. Cookies in and of themselves do not personally identify users, although they do identify a user's browser. Please see further information on how we use cookies below.

Baby Essentials intends to introduce a membership system that will give you the option of enjoying enhanced services on our website. Again, any changes in how we use your personal information will only occur with your consent.

Any further collection of your personal information than that explained above will only occur with consent from you. Baby Essentials only collects information from your use of our website and not from other organisations.

4. Our use of cookies

Cookies are pieces of information that a website transfers to your computer's hard disk for record-keeping purposes. Most Web browsers are set to accept cookies. However, if you do not wish to receive any cookies you may set your browser to refuse cookies. In some instances this may mean you will not be able to take full advantage of parts of Baby Essentials.

The use of cookies can enhance your enjoyment of what is offered by Baby Essentials, because they can help personalise your experience of our website. They can make it easier for you to shop online and can ensure that information provided to you is most relevant to your interests. Cookies can also provide us with aggregate information on how people use our websites, and which advertisements are effective, which helps us to keep improving Baby Essentials.

Cookies in and of themselves do not personally identify users, although they do identify a user's browser. The cookies simply operate as a unique identifier which help us to know what our customers find interesting and useful on our website, almost like a continuing questionnaire. We do not link this information back to other information that you have provided to us. Baby Essentials does not store any information inside cookies.

5. Using and disclosing your personal information.

Baby Essentials will not use or disclose any information about you without your consent, or access your communications on our websites, unless:

  • Required by law.
  • We believe it necessary to provide you with a service which you have requested.
  • To implement our terms of service.
  • To protect the rights or property of Baby Essentials, any Baby Essentials user, or any member of the public.

Baby Essentials and its affiliates recognise the trust you place in us when you give us personal information. In order to operate the website or deliver a service we may sometimes share your personal information with an affiliate. We will not otherwise disclose your personal information to other companies without your explicit consent.

6. "Spam" (promotional email)

We will not send you "spam" (advertising information) without first asking you whether you wish to have promotional information sent to you. If you are receiving promotional information about Baby Essentials or its affiliates and do not wish to receive this information any longer, you may remove your name from a list by visiting the website from which the communication was sent and following the instructions on how to withdraw your information from that site.

To be removed from Baby Essentials mailing list, under the mailing list section of the website, simply enter your email address, select "Unsubscribe" and click "Go" to be removed from our mailing list. Please allow seven days for this request to be processed.

7. Storage and security of your personal information.

Baby Essentials will endeavour to take all reasonable steps to keep secure any information which we hold about you, and to keep this information accurate and up to date. Your information is stored on secure servers.

In addition, our employees and data processors are obliged to respect the confidentiality of any personal information held by Baby Essentials. However, Baby Essentials will not be held responsible for events arising from unauthorised access to your personal information.

You can also play an important role in keeping your personal information secure, by maintaining the confidentiality of any password and accounts used on the Baby Essentials website. Please notify us immediately if there is any unauthorised use of your account by any other Internet user or any other breach of security.

8. Baby Essentials and links to other websites

Baby Essentials provides links to websites outside of the Baby Essentials website. These linked sites are not under the control of Baby Essentials, and we are not responsible for the conduct of companies linked to our website. Before disclosing your personal information on any other website, we advise you to examine the terms and conditions of using their websites.

9. What to do if you have a problem or question

If Baby Essentials becomes aware of any ongoing concerns or problems with sites associated with Baby Essentials, we will take these issues seriously and work to address these concerns. If you have any further queries relating to our privacy policy, or you have a problem or complaint, please contact us on 1300 295 836

10. Future changes

Our commitment to make and maintain Baby Essentials as "The best baby wear site" means that we are constantly adding new products and features to Baby Essentials. Because of this, from time to time, our policies will be reviewed and may be revised. Baby Essentials reserves the right to change its privacy policy at any time and notify you by posting an updated version of the policy on its website.

11. Further information on privacy

For more information about privacy issues in Australia and protecting your privacy, visit the Australian Federal Privacy Commissioner's website.